A confident mid-life professional woman smiles, embodying the transformational journey towards happiness and fulfillment.

I help unfulfilled, mid-life professional women gain clarity and confidence in their next career chapter so they can experience passion and purpose in their work.

A metaphorical representation of a mid-life woman achieving her goals, demonstrating newfound passion and purpose.

Get started on the path towards your dream career!

4 Steps to Uncovering your Next and Best Career Chapter

With this guide, you will not only uncover your personal superpowers (your WHO) and passion (your WHY) but you’ll have the frame of mind and plan to take REAL action on your next career chapter.

You deserve to love your career!

Let’s take this life and do something powerful with it! Not only is it never too late . . . we are wiser, braver, and stronger than at any other point in our life.

It's time to step into your greatness . . .

From Settling to Empowered Choice

You’ve been so focused on satisfying the needs of others over the years, that you’ve lost yourself while operating on auto-pilot. You are ready to tap into YOUR strengths and take control of your destiny. No more settling!

From Fear to Confidence

Your fears are running the show, telling you that your career options are limited and you should just "be happy" with the success of your current career. However, you’re done letting them run the show- this is YOUR time.

From Uncertainty to
Purpose-Driven

You consider yourself a successful professional in your own right, yet deep down you have this knowing that you are not in a career that aligns with your purpose. Something is missing and you are ready to find out what it is!

From Stuck to Powerful

At times you feel stuck and that your time to shine has possibly come and gone, but deep down you know you have SO much more to offer. YOU’RE READY to step into that SO much more!

From Overwhelm to Clarity

You don’t know where to start. You’ve been in your career so long that changing overwhelms you. You KNOW you have the skills for a new, meaningful career, yet you can't translate them into a new career path & are looking for a seasoned pro to help.

From Stress and Burnout to Thriving

You are emotionally exhausted working in a career that pays the bills but does not fulfill you or complement your strengths and passions. It’s time to make the money you deserve AND feel fulfillment- it IS possible!

I have good news!

You have everything within you to not only identify a career that matches your unique DNA but to also build an unstoppable mindset to take action. Isn’t time for you to take care of you?

If you desire to finally move into the career of your dreams, you’re in the right place!

A visual representation of a mid-life career transformation, from uncertainty to clarity and purpose.

Next and Best Career Chapter Signature Program

This 6 month transformative program for Mid-Life Women will take you from an unfulfilled career to finally feeling fully engaged in a career you love. This program starts with building a deep self-awareness and unstoppable mindset BEFORE developing your personalized action plan! This science-backed methodology includes assessments, mindset exercises, 1:1 weekly coaching, action planning, and even optional group coaching with other women in your shoes!

Get the support you have been searching for so you can take control of your career once and for all . . . choosing the career made just for you!

A notebook on a desk symbolizing the quest for clarity and direction in mid-life career transitions.

Career Transition Kickstart

Career & Mindset Assessment & Debrief

The Career Transition Kickstart for Mid-Life Women includes my Next and Best Career MINDSET Assessment (Eli) and a personalized 90 minute 1:1 coaching debrief with me.

Your mind has the power to overcome any and all self-limiting beliefs which is why this is critical to kickstarting your career transition.

The Career Clarity Mindset Coach for Mid-Life Women

Hi I’m Dawn LaRae,

A professional headshot of Dawn Frydenlund exuding warmth and approachability, ready to guide you on your journey to clarity and confidence.

As your coach, you can expect me to be at your side throughout the 6 months. I like to call this the white glove coaching treatment! Don’t get me wrong, you will have work to do yourself but you can also know that I will be there with an incredible program so you never feel lost, confused, or frustrated.

As I built my coaching business, it was a non-negotiable for me to be fully aligned with my values, so the foundational premise will always be my client relationships. As my client, you get the special treatment you deserve, at and between our sessions. Rather than a heavy client load like many coaches, I have built this program to ensure you get a personalized experience with me. I respect that this is a risk for you as well, so know that your career goals are my goals, too.

With this, we will not skip the important “inner” work, which covers 2 critical areas: 1) 2 Months on uncovering your unique strengths, values and passions and 2) 2 Months on exposing your self-limiting beliefs that have you stuck and replacing them with new powerful beliefs. By focusing on both of these BEFORE choosing your next career, we can both have confidence that this will be a remarkable and sustainable transformation in your career and life.

Client Transformations

Picture This…

No more Dreaded Mondays!

You are excited to think about your week ahead because you know that you are MADE FOR THIS!

“Work” doesn’t feel like work!

Why? Because you are taking advantage of all the strengths that you were given to use in this lifetime!

You’ve “Changed”

Friends and family notice you’ve changed, in a good way! You’re working in your zone of genius so you have more mental, emotional & physical space for those you love.

Absolute Joy!

You are working in a career that feels like HOME! Isn’t it time to come home?

Unstoppable Mindset!

Your new possibility thinking will take you to the finish line in all aspects of your life!

No regrets!

You have landed, my friend! You are positively impacting this world in the exact way you were made to! Rock on!

Are you ready to FINALLY settle into the career of your dreams?

Not sure where to start?

The Mid-Life Career Transformation Community for Professional Women Facebook Group is a great place to connect, discover more about yourself, and embrace clarity and confidence in your next chapter.

Join me and other mid-life professional women for:

  • Live Facebook trainings every Friday

  • An engaging, supportive community

  • And so much more!