A confident mid-life professional woman smiles, embodying the transformational journey towards happiness and fulfillment.

I help midlife women design their dream career so they can experience passion and purpose in their work.

A metaphorical representation of a mid-life woman achieving her goals, demonstrating newfound passion and purpose.

Ready to make new discoveries about yourself and your career?

Take my Career Alignment Assessment and gain clarity on your values, natural strengths, passions, and overall well-being.

In minutes, you'll gain powerful insights to guide you towards a career that truly feels like home. Embrace this opportunity to reflect, grow, and create a career that truly resonates with who you are. It's never too late to align your work with your authentic self!

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You deserve to love your career!

Let’s take this life and do something powerful with it! Not only is it never too late . . . we are wiser, braver, and stronger than at any other point in our life.

It's time to step into your greatness . . .

From Settling to
Empowered Choice

You’ve been so focused on satisfying the needs of others over the years, that you’ve lost yourself while operating on auto-pilot. You are ready to tap into YOUR strengths and take control of your destiny. No more settling!

From Fear to
Confidence

Your fears are running the show, telling you that your career options are limited and you should just "be happy" with the success of your current career. However, you’re done letting them run the show- this is YOUR time to get back to the true YOU.

From Uncertainty to
Purpose-Driven

You consider yourself a successful professional in your own right, yet deep down you have this knowing that you are not connected to your career purpose. Something is missing and you are ready to find out what it is!

From Stuck to
Powerful

At times you feel stuck and that your time to shine has possibly come and gone, but deep down you know you have SO much more to offer. YOU’RE READY to step into that SO much more!

From Overwhelm to
Clarity

You don’t know where to start. Should you stay or should you go?  You need a seasoned pro to help  you KNOW you rediscover your strengths, values and purpose, so you can make meaningful career decisions.

From Stress and Burnout to Thriving

You are emotionally exhausted working in a career that pays the bills but does not allow you to work in your strengths or within your values. It’s time to make the money you deserve AND feel completely aligned in your career- it IS possible!

I have good news!

You have everything within you to not only work in a career that matches your unique DNA but to also build an unstoppable mindset to take action. Isn't it time for you to take care of yourself?

If you desire to finally embrace the career of your dreams, you’re in the right place!

A visual representation of a mid-life career transformation, from uncertainty to clarity and purpose.

Career Clarity and Confidence
Signature Program

This 6 month transformative program for Midlife Women will take you from an unfulfilled career to finally feeling fully engaged in your career. This program starts with building a deep self-awareness and unstoppable mindset BEFORE developing your personalized action plan! This science-backed methodology includes assessments, mindset exercises, 1:1 weekly coaching, action planning, and even optional group coaching with other women in your shoes!

Get the support you have been searching for to evaluate and make well-informed decisions about your career!

A notebook on a desk symbolizing the quest for clarity and direction in mid-life career transitions.

Career Mindset Kickstart
Career Mindset Assessment & Debrief

The Career Mindset Kickstart for Midlife Women includes my Career MINDSET Assessment (Eli) and a personalized 90 minute 1:1 coaching debrief with me.

Your mind has the power to overcome any beliefs that are not serving you well in your career. This assessment will help you uncover all that has been holding you back and equip you with the mindset to reclaim your power.

The Midlife Career Whisperer

Hi I’m Dawn LaRae,

A professional headshot of Dawn Frydenlund exuding warmth and approachability, ready to guide you on your journey to clarity and confidence.

As your coach, you can expect me to be at your side throughout the 6 months. I like to call this the white glove coaching treatment! Don’t get me wrong, you will have work to do yourself but you can also know that I will be there with an incredible program so you never feel lost, confused, or frustrated. 

As I built my coaching business, it was a non-negotiable for me to be fully aligned with my values, so the foundational premise will always be my client relationships. As my client, you get the special treatment you deserve, at and between our sessions. Rather than a heavy client load like many coaches, I have built this program to ensure you get a personalized experience with me. I respect that this is a risk for you as well, so know that your career goals are my goals, too. 

With this, we will not skip the important “inner” work, which covers 2 critical areas: 1) 2 Months on uncovering your unique strengths, values and passions and 2) 2 Months on exposing your self-limiting beliefs that have you stuck and replacing them with new powerful beliefs. By focusing on both of these BEFORE making any career decisions, we can both have confidence that this will be a remarkable and sustainable transformation in your career and life.

Client Transformations

  • Dawn has all the qualities a woman needs to guide you to the next level!

    She is smart, positive, compassionate, resourceful and kind! My sessions with Dawn were filled with productive conversations on ideas and possibilities, followed by next steps. Because she excels at listening, Dawn has an uncanny ability to ask the right questions—the perfect questions to get to the next level. She brings a positive vibe, a warmth and genuine level of understanding and connectedness to each session. You are her priority and that is EMPOWERING! She has been instrumental in helping me define my future. ”

    STACIE S.
    Entrepreneur

  • Going through transitions in life can be challenging and making the decision to completely change your career is downright scary.

    I knew I wanted to exit the corporate world and do something more meaningful but wasn't sure I had the courage to do so. As I've embarked on my plan to make my career dreams come true, its been instrumental to have a coach to help me confront my fears, take an honest look where I'm at and ultimately where I want to go. Dawn has been central in helping me see my unseen areas, set a course of action and implement decisions I have made because of our coaching. Beyond possessing the skill of coaching, Dawn has an unexplainable sense of intuition that really gets to the heart of the matter. Working with Dawn has been a life-changing experience and I feel prepared to set out on my new career path. She helped me have the faith I needed in myself to take the next steps. If you want someone who will be a true champion for you, who will propel you to new heights and partner with you for results, Dawn LaRae is that coach. I'm grateful to have her as a sounding board, accountability partner, and someone who cares deeply about seeing my goals and dreams come to fruition.

    CAROL U.
    Corporate Leader turned Coach

  • “I cannot stop thinking about our coaching session yesterday and how great it made me feel.”

    J. P.
    Coaching Client, Healthcare Industry

  • Dawn is an incredible listener.

    We connected so easily, and I instantly felt heard and understood, which is so rare anymore. It was easy to let my guard down, which helped us get down to the nitty-gritty and dig into ways to overcome the obstacles I was facing. I never felt judged, and that helped me work through some things that were holding me back. She asked powerful, thought-provoking questions, which helped me consider things from a different perspective. We laughed and cried, and I came away from working with her as a stronger, wiser person. Sometimes it just takes a great coach to help you get unstuck. Dawn was magical for me. I highly recommend her.

    Kelly H.
    Entrepreneur

Picture This…

No more Dreaded Mondays!

You are excited to think about your week ahead because you know that you are MADE FOR THIS!

“Work” doesn’t feel like work!

Why? Because you are taking advantage of all the strengths that you were given to use in this lifetime!

You’ve “Changed”

Friends and family notice you’ve changed, in a good way! You’re working in your zone of genius so you have more mental, emotional & physical space for those you love.

Absolute Joy!

You are working in a career that feels like HOME! Isn’t it time to come home?

Unstoppable Mindset!

Your new possibility thinking will take you to the finish line in all aspects of your life!

No regrets!

You have landed, my friend! You are positively impacting this world in the exact way you were made to! Rock on!

Are you ready to FINALLY settle into the career of your dreams?

Not sure where to start?

The Midlife Career Transformation Community for Professional Women Facebook Group is a great place to connect, discover more about yourself, and embrace clarity and confidence in your next chapter.

Join me and other midlife professional women for:

  • Live Facebook trainings every Friday

  • An engaging, supportive community

  • And so much more!